Vanity Fair

Weekly n°7 - February 2019

Condé Nast Italia started a new revolution and invited us to redesign Vanity Fair with the new Editor-in-Chief Simone Marchetti. It was lots of fun – we hope it shows!

Wired Italia

Summer 2018 – n°85

Algorithms shape our choices. The distinctions between analogue and digital are blurred. The only possibility is to allow yourself to be contaminated. As demonstrated by Lil Miquela.


The Perfume of Gems

Rizzoli New York

Bulgari. The Perfume of Gems
“Breathe in a fragrance and close your eyes”. The world of perfume according to Bulgari. Edited by Simone Marchetti. Text by Brian Eno, Annick Le Guérer, Renato Bruni and Chiara Gamberale.


The Fabric that Dreams are made of

A monograph on the history of Industria Serica Taroni since 1880, curated by Margherita Rosina.


Wired Italia

Spring 2018 – n°84

La macchina perfetta. Siamo nella nuova era della medicina. Big data, algoritmi e robotica stanno cambiando per sempre il nostro corpo. Dando vita all’uomo del futuro.


Stories of Italy

Art, Heritage, Crafts, Design

Stories of Italy is a duo of creative artists based in Milan that self-produces design pieces using the main Italian craft traditions.



Editorial project done for Flammarion

Graphic project done for this reference book on the Maison Chaumet. Since its founding in 1780, the Maison du 12, Place Vendôme has been able to raise it’s finest creations to the rank of masterpieces of the decorative arts and to establish itself as a major player in the history of taste.


Le Temps Presse

A Counter-History of the Modern Canadian Environment

Curated by CCA Director Mirko Zardini, designed by Kuehn Malvezzi and with graphic design by Massimo Pitis. The exhibition explores the contradictory relationship between Canada’s idealized wilderness and its simultaneous exploitation.



Art direction for the famous department store in Milan

Pitis is in charge for the Art direction of the prestigious Milanese Dept. Store of Galleria del Corso — an icon of international shopping. Among the artist involved: Miranda Makaroff, Cynthia Kittler, Camilla Perkins and Karan Singh.



(Italiano) Rebranding e identità visiva per lo studio di design con base a Milano

A complex project that was put under a deep brand check up, with research, analysis, various workshops and redesigning the comprehensive visual identity that is internationally recognised for their method of project design and management of the project.


Excelsior / Antonia

Brand identity for the famous department store in Milan

Art direction, visual identity and signage for the prestigious department store of Milan. A recognized icon of international shopping located in the central Galleria del Corso.


Wired Italia

Winter 2017/2018 – n°83

Il mondo nel 2018. Tecnologia, scienza, media, economia, mobilità, politica e ambiente: quali sono i trend e le sfide che ci attendono?


PCA – Paris College of Art

Visual Identity for Paris College of Art

A visual identity project for the International School of Arts based in Paris. The Parisian office has developed the brand identity and the design of communication tools.

Take Your Pleasure Seriously

A Luca Barcellona monograph

With essays by Luca Barcellona, Giovanni De Faccio, and Nicola “Dee Mo” Peressoni. Interview by Chaz Bojórquez. Buy a copy here.


Wired Italia

Autumn 2017 – n°82

In cerca di nuovi confini. Il mondo si divide in due. Chi vuole ridefinire limiti e regole della società e chi invece intende costruire muri e barriere. Le tecnologie digitali e internet sono i protagonisti di questa battaglia. Le analisi di 23 grandi autori.


Vacheron Constantin

Editorial project developed with Flammarion

Book design for the publication Reference 57260, the most complex clock in the world.


Food Ideas

Brand identity for the first research center on food and design

Visual identity for the first innovation center related to food farming with a clear design approach.


Wired Italia

Summer 2017 – n°81

Chi siamo davvero? Intelligenze artificiali, genetica e social media ridefiniscono ogni giorno i tratti dei leader politici, individui e aziende. Benvenuti nell’era della post identità.


Wired Italia

Spring 2017 – n°80

Wow. A special issue developed starting from the work of 15 great photographers who presented in the magazine, their own point of view about the world.


Wired Italia

Autumn 2016 – n°78

The New Beauty. The visions of 20 international authors on how digital media are changed our aesthetic and cultural awards forever.

Wired Italia

Winter 2016/2017 – n°79

Our heros. An issue on good news and their ambassadors. A prologue by Barack Obama and essays by 22 major signatures show us how much the world of today is the best in which to live.



A new exhibition space that has been created by converting a warehouse built in 1950, which was used to store grain.

Flash Art

Redesigning a leading art magazine’s international edition

In collaboration with Maciej Tajber, Massimo Pitis worked as Type Director on the ambitious task of redesigning the magazine in its international version: the first such revamping since the seventies.


Wired Italia

Summer 2016 – n°77

Time Machine. Technologies change our connection with time. They redesign the world, relationships and our lifes.


B&B Italia

Fifty years Anniversary

The 50th anniversary brand identity for one of the leaders in italian design.


Wired Italia

Primavera 2016 - n°76

Atlas of innovation. The places that are changing the world.

Storie Luminose

Experiences of extraordinary daily life, stories of people with multiple sclerosis.


Wired Italia

Winter 2015/16 - n°75

(R) evolution. 19 authors imagine what will happen in the near future


Romeo Sozzi & Promemoria

La manifattura dei sogni

A monograph on the history of Romeo Sozzi work, curated by Pierre Léonforte, with an introduction by José Carreras.



Strategy | Project | Sense lab

The re-thinking of the present to produce a “new sense” is the core of Hublab (and its founder, Nicola Zanardi). On this site, you can follow this line of articles for The Corriere della Sera to the essays, from the projects involving many disciplinary disciplines (for example, the project for the Fiera Foundation in Milan) in looking for future offices (BTicino) or on innovative products (Gewiss), technological installations (Triennale di Milano) to interactive content (Enel).

Museo del Novecento marchio_opere

Museo del Novecento

Modern and contemporary art in Milan

The Museo del Novecento, directed by Marina Pugliese, opened at the Palazzo dell’Arengario, in the very centre of Milan, in the autumn of 2010.

Fabriano_01_web1 copy

Rags, rabbit skins and invisible watermarks

750 years of papermaking in Fabriano

You will find out about the history of paper in Fabriano: its secrets, its journeys, and some of the personalities who, from the 13th century onward, have used it to create immortal works and accomplish great deeds.


Artemisia Gentileschi

History of a passion

The visual identity we designed for the first Italian retrospective show devoted to Early-Baroque artist Artemisia Gentileschi took as its starting point the very idea that was used as a teasing element to kickstart the exhibition’s promotion: combining the opposite extremes of “ultra light” and “extra bold” typefaces, we obtained an A (for Artemisia) that shows and hides her most celebrated painting, Judith Slaying Holofernes.


Pizza, pancakes and daily bread

A lecture at the Type Directors’ Club, New York City

Massimo Pitis presented his work at the TDC’s Salon in New York City on the 6th of March, 2011.


The First World War

WWI in the pages of the Corriere della Sera

A hundred years ago, WW1 changed the world and marked the transition to the new century. This book contains nearly 300 front pages from Corriere della Sera, Italy’s leading daily paper, in 1914-1918.

The New Burlesque

A project by Cesare Cicardini and Pitis

This valuable box contains 24 prints: portraits of the most important European Burlesque artistes. It also includes a booklet telling the behind-the-scenes stories of this old form of stage show, which in its new incarnation, following its success in the United States, has conquered Europe.



49th Publication Design Annual

The 49th edition of the Publication Design Annual celebrates the winners of the SPD’s Annual Design Competition of the year 2014.

Antinoo cover


The Allure of Beauty

The strong bond that tied emperor Hadrian to this young man from Bithynia, as told through more than 50 sculpures, reliefs, gems and coins.


Costantino 313 d.C.

On show at Milan’s Palazzo Reale

“Constantine, 313 AD. The Edict of Milan and the Age of Tolerance” was an exhibition organised by Milan’s Museo Diocesano and Electa to coincide with the 700th anniversary of Emperor Constantine I’s historic decree. It was held from October 2012 to March 2013.


IED – Milan

Master Course in Graphic Design Management

Pitis designed the visual identity and all promotional materials for the Master Course in Graphic Design Management at the Department of Visual Arts of the Istituto Europeo di Design in Milan. Massimo Pitis is the founder of the Master and was its coordinator it between 2006 and 2010.


Vespa Spaghetti Typography

How Italians live with design everyday

Everybody is familiar with Italy’s famous food and the popular Vespa scooter. But not as many people have a very good knowledge of contemporary Italian graphic design, which spawned many other icons.


Sorry, Out of Gas

Architecture's response to the 1973 oil crisis

This catalogue reports the contents of the exhibition “1973: Sorry, Out of Gas”, curated by Mirko Zardini and Giovanna Borasi in 2008 at the Canadian Centre for Architecture in Montreal.


A photographic typeface

A typographic research project through photography and bodies.


The first pages of La Gazzetta dello Sport

The emotions, the protagonists, the challenges, from the newspaper’s birth to the 30th Olympic Games

From cyclist Alfredo Binda to footballer Omar Sívori, from Cassius Clay to Michael Schumacher, for more than a century Italian and international sport has had an ever-present companion that witnessed its successes and its tragedies, the records broken and the challenges won. This book tells the story of sport in Italy through the pages that, over the years, broke all the important news.


New York Times Magazine

Party at PAC – Milan

Pitis did all the graphic design work for this party, thrown at Milan’s Padiglione d’Arte Contemporanea by NYT Magazine. Interior design was by Migliore+Servetto architects.


Bergamo 2.035

A new Urban Concept

A new “Wired-book” for a new model of “smart cities”.

Pino Tovaglia

The rule that corrects emotions

Pitis designed both the exhibition, which was curated by Massimo Pitis, and a monograph on the work of Pino Tovaglia: one of the protagonists of Italian graphic design, whose work contributed to the success of many leading Italian businesses, from Pirelli to Fini, from RAI to Alitalia.

pure rubies01

Pure Rubies

Podernuovo a Palazzone: The Bulgari Vineyard

For wine lovers, and for those who are curious about how to promote luxury brands successfully on the iPad platform.



Visual identity for an art publisher

A new publishing house with a keen focus on contemporary art — the brainchild of Alessandra Galasso, a curator, critic and promoter.

Strange Worlds

Matthew Albanese’s low-tech hyper-realism

“Incredible landscapes and amazing views in a beautifully designed book”.


Internet è un dono di Dio

The ‘Internet for Peace’ initiative, and a digital activist who won the Nobel

“We have finally realised that the Internet is much more than a network of computers. It is an endless web of people.”


Gold Medal for Italian Architecture

The building of social value

The goal of the Gold Medal for Italian Architecture is public promotion of contemporary architecture as a manufacturer of civic and environmental value, and looks at the discipline as a product of a lively dialogue between designers, clients and construction companies.



“Out!” — Art and Urban Space, 1968-1976

This exhibition presented some significant instances in the relationship between art and urban space in Italy between 1968 and 1976.


Photography from the Bank of America Merrill Lynch Collection

“Conversations” presented a selection of photographs from the Bank of America Merrill Lynch Collection, one of the most diverse corporate collections in the world.



An experimental font built upon basic elements

Hannover Bridge, the major influence for this experimental typeface, is the name of a cargo boat owned by a Japanese shipping company and registered in Panama with a name referencing Germany.