Wired Italia

Winter 2015/16 - n°75

(R)evolution. 19 autori immaginano cosa succederà nel prossimo futuro

Museo del Novecento marchio_opere

Museo del Novecento

Modern and contemporary art in Milan

The Museo del Novecento, directed by Marina Pugliese, opened at the Palazzo dell’Arengario, in the very centre of Milan, in the autumn of 2010.


Artemisia Gentileschi

History of a passion

The visual identity we designed for the first Italian retrospective show devoted to Early-Baroque artist Artemisia Gentileschi took as its starting point the very idea that was used as a teasing element to kickstart the exhibition’s promotion: combining the opposite extremes of “ultra light” and “extra bold” typefaces, we obtained an A (for Artemisia) that shows and hides her most celebrated painting, Judith Slaying Holofernes.

Expo 2015: a gateway to Milan

An exhibition and a catalogue

An exhibition at the Triennale di Milano illustrates with boards and scale models the designs shortlisted in the tender competition for building the Expo 2015’s information-point pavilion.


Bergamo 2.035

A new Urban Concept

A new “Wired-book” for a new model of “smart cities”.

Gold Medal for Italian Architecture

The building of social value

The goal of the Gold Medal for Italian Architecture is public promotion of contemporary architecture as a manufacturer of civic and environmental value, and looks at the discipline as a product of a lively dialogue between designers, clients and construction companies.


350th Exclusive Collection

Vitale Barberis Canonico

Promotional materials for these selected fabrics. In collaboration with Fabrizio Granata.


Casprini 2012

Graphic identity for a design furniture brand

Graphic design for Casprini’s exhibition stand at the Salone del Mobile Milan design week and for a catalogue.



Redesigning a publication about design

The editorial staff of Il Sole 24 ore group’s design monthly Arketipo commissioned a full redesign of the magazine, while keeping the original masthead.

San Marino Postal Service

The brand identity of a micro-state's Post Office

Following the guidelines from research carried out at University of San Marino by a group led by Massimo Pitis, we developed the identity of the small nation’s postal service. A project in cooperation with Alessandro Tunno.



A photographical exhibition in the dark


Fabio Novembre

Teach me too the freedom of the swallows

Pitis designed the visual identity of the 2008 exhibition “Insegna anche a me la libertà delle rondini” and a special monograph issue of the free magazine Urban that was devoted to this show.



Redesign of a German fashion magazine

In May 2005 Massimo Pitis worked for Burda GmbH in Munich, together with creative director Reto Brunner, on the re-launch of Amica, with the goal of developing a new layout and type identity for this longstanding German fashion monthly.