F38F

Visual identity for a photographers collective

Pitis designed the graphic identity for F38F, a collective of three architects and still-life photographers.

They tread the fine line between the commercial logic of their everyday work and expressive research, without setting themselves any constraints in terms of the subjects they choose or the kinds of surfaces that will host their images. Pitis developed the visual codes that shape the collective’s brand identity through a dynamic model. Several basic expressive units can be combined in various ways, determining the visual identity flexibly.

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