Armani/Silos

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Visit le site internet Armani/Silos

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At the Armani/Silos, Giorgio Armani shows us a glimpse of his world: the dream of a measured, timeless aesthetic approach which has changed not only our way of dressing, but also and above all our way of thinking.

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B&B Italia

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The long life of Design in Italy

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Stories of Italy

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Murano Blown Glass – Carrara Marble – Unique pieces – Custom made service

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Wired Italia

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Storie Luminose

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Storie Luminose: esperienze di straordinaria quotidianità nei racconti delle persone che vivono con la sclerosi multipla è un esempio efficace e convincente di quella “medicina narrativa” attraverso la quale chi soffre di una determinata patologia ha la possibilità di esprimere esperienze, sensazioni, emozioni, delusioni, attese e speranze connesse alla sua condizione.

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graphic design by Pitis

photography by Francesco Jodice


Wired Italia

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A project in collaboration with David Moretti

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Giustacchini

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Romeo Sozzi & Promemoria

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SPD

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Cartiere Fabriano

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La Carta di Fabriano festeggia 750 anni di storia: nel tempo donne e uomini straordinari ne hanno fatto un uso incredibile. Fabriano e Fedrigoni, in occasione degli auguri di buon Natale e buon anno nuovo 2014, hanno voluto ricordarne alcuni stampando un prezioso invito su filigrana.

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Digital Archive Armani/Silos

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With the Digital Archive project, Giorgio Armani opens his personal archive to the wider public, giving access to a vast source of ideas and enabling visitors to reconstruct all the phases of the designer’s creative process and working methods, thus illustrating his aesthetic approach.

The archive contains approximately 1,000 outfits categorized by seasons and collections, and images of 2,000 garments and accessories, as well as numerous sketches, fashion show and backstage videos, images taken from the Emporio Armani Magazine and iconic advertising photos.

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Agenda Esperia 2014

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L’agenda vuole essere un’occasione per celebrare il quarantesimo anniversario della fondazione della Soka Gakkai Internazionale. A partire dal 1960 Daisaku Ikeda cominciò a viaggiare per diffondere l’insegnamento di Nichiren Daishonin in tutto il mondo. A distanza di 40 anni sono 192 i paesi in cui è attivo il movimento di kosen rufu. Per sottolineare questa intensa attività sono stati scelti, per l’agenda, alcuni brevi brani tratti dai primi dodici volumi della Nuova rivoluzione umana che parlano di pace, dialogo, sfida personale, relazioni umane, mettendo in evidenza i vari aspetti che caratterizzano il movimento kosen rufu.

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Motociclismo

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VItale Barberis Canonico & Cifonelli

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Take Your Pleasure Seriuosly

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Take Your Pleasure Seriuosly

A Luca Barcellona monograph

With essays by Luca Barcellona, Giovanni De Faccio, and Nicola “Dee Mo” Peressoni. Interview by Chaz Bojórquez. Buy a copy here.

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We also designed a numbered limited edition. For more info see the publishing house’s web page

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Fuori!

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Fuori!

“Out!” — Art and Urban Space, 1968-1976

This exhibition presented some significant instances in the relationship between art and urban space in Italy between 1968 and 1976.

Its objective was to shed light on a key period in the history of Italian public art, when artists took to the streets, out of the museums and galleries, to face the real world and engage a wider audience through performance, animations, installations, and sculpture.

 

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Exhibition design by Fabio Fornasari

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Conversations

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Conversations

Photography from the Bank of America Merrill Lynch Collection

“Conversations” presented a selection of photographs from the Bank of America Merrill Lynch Collection, one of the most diverse corporate collections in the world.

The Museo del Novecento hosted the exposition from September 29th 2011 to January 15th 2012. For more info, please visit the museum website.

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The free booklet was printed on a glossy paper, so as to enhance blacks and whites, in an Italian and an English version

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Exhibition design by Fabio Fornasari.

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The invitation was designed so as to reveal the beauty of the photography through the envelope.

 

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Advertising posters appeared in the city.


Hublab

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Razione K

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The K-Ration exhibition illustrates twenty military field rations from different international armies. The rations are generally characterised by their extreme simplicity in terms of size, together with packaging that is ideal for carrying in a backpack.

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curated by Giulio Iacchetti, graphic design by Massimo Pitis


Galbiati Garden

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Galbiati Garden

Visual identity for a plant nursery

Designed with Duska Karanov. Visit their website.

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Webdesign by Mosne. Featuring photos by Isabelle Menin.

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Museo del Novecento

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Museo del Novecento

Modern and contemporary art in Milan

The Museo del Novecento, directed by Marina Pugliese, opened at the Palazzo dell’Arengario, in the very centre of Milan, in the autumn of 2010.

The museum’s collections include works of Italian masters of the 20th century from Futurism till nowadays. For more information, visit the website.

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The museum is designed by Italo Rota and Fabio Fornasari. This photos are by F38F.

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The catalogue is published by Electa. It contains descriptions of the masterpieces, as long as introductory essays to the different sections. On the other hand, the Guide suggest a path through the museum.

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Rags, rabbit skins and invisible watermarks

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Rags, rabbit skins and invisible watermarks

750 years of papermaking in Fabriano

You will find out about the history of paper in Fabriano: its secrets, its journeys, and some of the personalities who, from the 13th century onward, have used it to create immortal works and accomplish great deeds.

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You can buy the book here.

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Artemisia Gentileschi

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Artemisia Gentileschi

History of a passion

The visual identity we designed for the first Italian retrospective show devoted to Early-Baroque artist Artemisia Gentileschi took as its starting point the very idea that was used as a teasing element to kickstart the exhibition’s promotion: combining the opposite extremes of “ultra light” and “extra bold” typefaces, we obtained an A (for Artemisia) that shows and hides her most celebrated painting, Judith Slaying Holofernes.

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The catalogue of the exhibition.

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Some of the letters drawn for the catalogue’s drop caps.

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The exhibition was designed by DW-A.

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The invitation was emblazoned with a seal bearing Artemisia’s initial

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The Lotus Sutra

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The Lotus Sutra

The fundamental text for Buddhism

The new edition comes in an elegant package, with the calligraphy by Luca Barcellona. Find more details on the publishing company’s webpage.

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Expo 2015: a gateway to Milan

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Expo 2015: a gateway to Milan

An exhibition and a catalogue

An exhibition at the Triennale di Milano illustrates with boards and scale models the designs shortlisted in the tender competition for building the Expo 2015’s information-point pavilion.

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Photos of the exhibition by Robert Shami.

 

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The winning design, by Scandurra Studio, is shown on the front cover of the catalogue/magazine that we designed.

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Photos of the catalogue by F38F.


Pizza, pancakes and daily bread

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Pizza, pancakes and daily bread

A lecture at the Type Directors’ Club, New York City

Massimo Pitis presented his work at the TDC’s Salon in New York City on the 6th of March, 2011.

“Cooking has always been a profession in my family. At least for the women. I was the first male to inherit the ‘gift’ of cooking; I also broke the mould and did not follow my family’s footsteps. Instead, I chose a career in design. Despite the differences between these two professional callings, I found myself dealing with ingredients, taste, harmony, procedures and recipes. I must say that now, after two decades spent working in this field, I don’t see it being much different from cooking. I will therefore introduce my recipes and ingredients with the conviction that, whenever you give the same tools and basic elements to two people or more, you will never have a result that ‘tastes’ or looks the same. That’s the beauty of cooking. And of graphic design”.

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The First World War

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The First World War

WWI in the pages of the Corriere della Sera

A hundred years ago, WW1 changed the world and marked the transition to the new century. This book contains nearly 300 front pages from Corriere della Sera, Italy’s leading daily paper, in 1914-1918.

For more info, visit the publisher website.

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It is a unique opportunity to understand the meaning and scope of a crucial moment in the history of humankind. Visit the publisher’s website for more info.

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The New Burlesque

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The New Burlesque

A project by Cesare Cicardini and Pitis

This valuable box contains 24 prints: portraits of the most important European Burlesque artistes. It also includes a booklet telling the behind-the-scenes stories of this old form of stage show, which in its new incarnation, following its success in the United States, has conquered Europe.

The photographs by Cesare Cicardini, found in national and international collections and shown in galleries, have been awarded Honourable Mentions at the Prix de la Photographie and at the International Photography Award.

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Antinous

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Antinous

The Allure of Beauty

The strong bond that tied emperor Hadrian to this young man from Bithynia, as told through more than 50 sculpures, reliefs, gems and coins.

The theme of this exhibition, held at Villa Adriana, Tivoli, from 5 April to 4 November 2012, was the love affair between emperor Hadrian (118-138 AD) and Antinous, the young Bithynian who was his companion for seven years — until 24 October 130, when he drowned in the Nile under circumstances that remain mysterious to this day.
More information here.

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Pitis designed the entire identity of the exhibition, starting from the catalogue cover

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Betrajan is the font used for titling. It was designed specifically for the exhibition, by depriving the letters of classic Trajan typeface of their serifs

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The exhibition was held at the “Antiquarium of the Canopus” in Rome’s Villa Adriana. It was designed by architect Andrea Mandara

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The invitation to the opening night


Costantino 313 d.C.

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Costantino 313 d.C.

On show at Milan’s Palazzo Reale

“Constantine, 313 AD. The Edict of Milan and the Age of Tolerance” was an exhibition organised by Milan’s Museo Diocesano and Electa to coincide with the 700th anniversary of Emperor Constantine I’s historic decree. It was held from October 2012 to March 2013.

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Costantino Serif is the name of the font developed for the exhibition’s visual identity.

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Pitis also designed the merchandising for the bookshop.

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The invitation used a picture of the artifact chosen as a symbol for the whole exhibition, in a golden folder

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The advertising campaign used another image, with gold as a common thread connecting it to the former

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The exhibition design was by architect Michele Piva

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Il caso Grassi

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Il caso Grassi

GAM – Modern Art Gallery, Milan

Curated by Marco Sammicheli, exhibition design by La Maison Mobile.

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More info on Domus web.

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IED – Milan

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IED – Milan

Master Course in Graphic Design Management

Pitis designed the visual identity and all promotional materials for the Master Course in Graphic Design Management at the Department of Visual Arts of the Istituto Europeo di Design in Milan. Massimo Pitis is the founder of the Master and was its coordinator it between 2006 and 2010.

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Underground advertising

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Layout of the advertising designed for Urban


Tascabili

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Tascabili

Pocket book from Esperia

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Vespa Spaghetti Typography

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Vespa Spaghetti Typography

How Italians live with design everyday

Everybody is familiar with Italy’s famous food and the popular Vespa scooter. But not as many people have a very good knowledge of contemporary Italian graphic design, which spawned many other icons.

In this poster exhibition, Italian type and graphic designers demonstrated how Italians live with design; how they see themselves and how they perceive the simple and the complicated things of everyday life. They showed the things which make Italians laugh, things which make them sad, things which make them angry. Those which make them dream and those which make them think. They also gave us a glimpse of how the people of Italy really live, beyond the world of typography and design. Among others, Design Week reviewed the exhibition. For more information please visit the show’s web site.

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Sorry, Out of Gas

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Sorry, Out of Gas

Architecture's response to the 1973 oil crisis

This catalogue reports the contents of the exhibition “1973: Sorry, Out of Gas”, curated by Mirko Zardini and Giovanna Borasi in 2008 at the Canadian Centre for Architecture in Montreal.

Its aim was to analyse the seventies’ world energy crisis, the first event to demonstrate our inevitable dependence on energy resources, and to ponder some of the possible solutions suggested by a few architects and engineers almost 35 years ago. Published by CCA together with Italian publishing company Corraini, the book has an insert illustrated by Harriet Russell.

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Flat Design

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Flat Design

Identity and drawings for a tablecloth series

Flat Design is the home collection of tablecloths with the creative imprints of international designers and art directors, who took up a challenge experimenting with textile as a bi-dimensional surface — like a sheet of paper — to which they added their own poetic touch.

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Lezioni Tascabili

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Lezioni Tascabili

Gosho lessons in a pocket edition

Cover art by Massimo Pitis and Sandro Fabbri.

More info here.

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Red, wine and green

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Red, wine and green

Italian graphic designers

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Bodyfont

1875

Bodyfont

A photographic typeface

A typographic research project through photography and bodies.

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Bodyfont is an idea Massimo Pitis had after a workshop with students of the primary and secondary school in Merano, near Bolzano/Bozen in Alto Adige/Südtyrol. “I did this exercise with them: ‘Create a family of letters’. It was not about designing or inventing from scratch. It was about finding a common idea, a similar DNA and then starting to think about A, B, C. We avoided digital media and worked only with newspapers, magazines, watercolours, pencils, markers, scissors, tape and so on. Almost everybody liked the idea and they all started, with varying degrees of enthusiasm of course. Only one boy didn’t like the idea at all. So I said to him: ‘Tell me what you would like to do instead?’, and he said ‘I will have a look at the magazines’. And so he did. After a while, he came up with one letter made by cutting a picture out of its context. And it wasn’t bad, not at all! He was playing with the lines which were already there, in the picture. Not crippling or violating the picture, but following the existing forms. So, that’s it. I was amazed and a few years after that I started myself looking at pictures (of the human body, this time) in a different light. And this is the result. Still under construction”.

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Les carnets de la 38

2335

Les carnets de la 38

Special notebooks for old projects by F38F

For more info, visit the photographer’s website.

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Lazy Dog

2380

Lazy Dog

Identity for a new publishing house

Visit the website.

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The first pages of La Gazzetta dello Sport

2169

The first pages of La Gazzetta dello Sport

The emotions, the protagonists, the challenges, from the newspaper’s birth to the 30th Olympic Games

From cyclist Alfredo Binda to footballer Omar Sívori, from Cassius Clay to Michael Schumacher, for more than a century Italian and international sport has had an ever-present companion that witnessed its successes and its tragedies, the records broken and the challenges won. This book tells the story of sport in Italy through the pages that, over the years, broke all the important news.

For more info, please visit the publisher website.

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New York Times Magazine

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New York Times Magazine

Party at PAC – Milan

Pitis did all the graphic design work for this party, thrown at Milan’s Padiglione d’Arte Contemporanea by NYT Magazine. Interior design was by Migliore+Servetto architects.

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Bergamo 2.035

3690

Together with David Moretti, Pitis designed a new “Wired-book”: based on a study carried out in collaboration with Harvard University, it concerns a new model for “smart cities”, based on involvement of all stakeholders in a local area. Giuliano Tedesco joined us as editor on this project.

Marco Goran Romano did the illustrations

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Pino Tovaglia

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Pino Tovaglia

The rule that corrects emotions

Pitis designed both the exhibition, which was curated by Massimo Pitis, and a monograph on the work of Pino Tovaglia: one of the protagonists of Italian graphic design, whose work contributed to the success of many leading Italian businesses, from Pirelli to Fini, from RAI to Alitalia.

The title of the exhibition was based on a quote by Georges Braque. The monograph includes essays by Giovanni Anceschi, Gillo Dorfles, Giancarlo Iliprandi, Italo Lupi, Gianni Marussi and Roberto Priori, as well as an introduction by Massimo Pitis. Designed together with Cristina Dell’Edera. Corraini published the book.

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La Gazzetta dello Sport – Ciclismo

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La Gazzetta dello Sport – Ciclismo

The history of Cycling told through a collection of pages of the newspaper la Gazzetta dello Sport

For more info, please visit the editor’s website.

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Pure Rubies

1587

Pure Rubies

Podernuovo a Palazzone: The Bulgari Vineyard

For wine lovers, and for those who are curious about how to promote luxury brands successfully on the iPad platform.

Three red wines, a series of in-depth interviews, and a sophisticated look-and-feel for an app commissioned by a high-end Italian winery, the Bulgari family’s Podernuovo a Palazzone. Designed with artist Norma Jeane. Available for free download from the App Store.

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Artivista

2044

Artivista

Visual identity for an art publisher

A new publishing house with a keen focus on contemporary art — the brainchild of Alessandra Galasso, a curator, critic and promoter.

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Gilles Bensimon

2103

Gilles Bensimon

An exhibition for the Elle magazine's famous photographer

A retrospective on the work of Gilles Bensimon: the standard-bearer of a new style of fashion photography, based on movement, sensuality and vitality.

The originality of the artistic output of Bensimon, whose touch helped shape Elle America’s personality right from the magazine’s birth, is documented by a selection of black-and-white and colour photographs, taken over 30 years and ranging from the world of fashion to cinema, TV, sports, and music. Find more information on this website.

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