The rule that corrects emotions
Pitis designed both the exhibition, which was curated by Massimo Pitis, and a monograph on the work of Pino Tovaglia: one of the protagonists of Italian graphic design, whose work contributed to the success of many leading Italian businesses, from Pirelli to Fini, from RAI to Alitalia.
The title of the exhibition was based on a quote by Georges Braque. The monograph includes essays by Giovanni Anceschi, Gillo Dorfles, Giancarlo Iliprandi, Italo Lupi, Gianni Marussi and Roberto Priori, as well as an introduction by Massimo Pitis. Designed together with Cristina Dell’Edera. Corraini published the book.