The Fabric

The 350° anniversary of a luxury textile maker

VBC 1663 The Fabric is the name Vitale Barberis Canonico, one of the oldest Italian woolen mills, chose to mark the celebrations for its 350th anniversary.

A party was the occasion to show a selection from the range of this high-end textile maker. An exclusive male perfume was also launched, called Grand Cru, a name it shares with an extremely refined cloth by VBC.
Pitis, who also have designed the company’s logo and identity, created a variation of the logo for Fabric, as well as promotional printed material and packaging for the perfume.
In collaboration with Fabrizio Granata.