Vespa Spaghetti Typography

How Italians live with design everyday

Everybody is familiar with Italy’s famous food and the popular Vespa scooter. But not as many people have a very good knowledge of contemporary Italian graphic design, which spawned many other icons.

In this poster exhibition, Italian type and graphic designers demonstrated how Italians live with design; how they see themselves and how they perceive the simple and the complicated things of everyday life. They showed the things which make Italians laugh, things which make them sad, things which make them angry. Those which make them dream and those which make them think. They also gave us a glimpse of how the people of Italy really live, beyond the world of typography and design. Among others, Design Week reviewed the exhibition. For more information please visit the show’s web site.